RotorSA Case Study

The following analysis concerns Website Design and Internet Marketing for a Building and Renovations business with intent to increase its clientele through organic traffic from interent search engines.
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Real Life Case Study

Meet the Client

The client is ROTOR SA, which is active in the field of construction and renovation.

Which were the client's targets?

The aim is to establish the company in its field. Progressive recognition of the company's achievements and activities. And this is something that can be achieved with targeted actions through the internet.

Which were the Needs of the Client?

A basic need of the client was to become known to the general public.

There was also a need for a proper and integrated branding to effectively organize the company's presence in the venue and the general public.

Branding is related to creating the identity of the company, identity in the sense of who they are, who they want to be, and how they want others to see them. Applying branding methods is what differentiated the company from others. Branding has shaped the perception that the general public has about the company and, of course, about the products / services it produces.

How did we respond to these needs and how we helped our client achieve their goals?

Through branding, we have given the customer a decent presence that gives prestige and credibility.

Also, the modules and techniques that were systematically used on the company's website, while studying the target market, brought the company's website to the first pages of searches within about six months. So when the user searches online for home renovation or office space refurbishment (see Graph), ROTOR SA's site appears in the results of the first pages in the search engines.

As a result, this has increased the mobility of potential clients of the company.

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